About the Studio
We started Designed to Be Kind because we believe software can treat people better. Most apps compete for your attention. We'd rather earn your trust.
Why “kind”?
Kind is not a marketing word for us. It is a design constraint. Every screen, every interaction, every sound in our apps passes through the same filter: does this respect the person using it?
No guilt-trips. No streak shame. No dark patterns that trick you into staying longer than you meant to. No red error states that punish you for getting something wrong.
We build apps for people who want to learn, grow, and get things done without being manipulated along the way.
How we design
Our design philosophy comes down to three principles:
Frictionless. Not two taps if one will do. No menus to navigate before you can start. No decisions you shouldn’t have to make. The app knows what you need and gets you there.
Non-judgmental. There is no wrong answer, only an answer you haven’t learned yet. Our apps never scold, never flash red, never make you feel bad. You always end on success.
Quietly effective. Real results, measured honestly. Our technology works hard behind the scenes so you don’t have to think about it. No fake trophies, no inflated scores, no gamification theater.
What we value
- Simplicity. If it doesn’t need to be there, it shouldn’t be.
- Honesty. We tell you what you actually know, not what makes you feel good.
- Beauty. Software should be something you want to open. We care about craft.
- Effectiveness. Pretty is not enough. Our apps have to work.
- Accessibility. If you can read, you can use our apps.
Where we are
Designed to Be Kind™ Studio LLC
312 W 2nd St, Suite A2299
82601 Casper, Wyoming, United States
Trademarks
“Designed to Be Kind” and “Leomi” are trademarks of Designed to Be Kind Studio LLC, filed with the United States Patent and Trademark Office. Registration pending.